90^o knows your first opportunity with potential customers is through your website. Many potential customers will research you online before you even know they exist. It goes without saying that a good impression with a professional site that reflects your company is therefore important.

The importance of a custom design
At 90^o we pride ourselves at creating unique designs for our clients. We don't believe in templates or canned design options to apply to your website. A custom, unique design will represent your organization better, and impress visitors.

Start from scratch or restyle what you have?
As with any design, sometimes all that is needed are a few tweaks and updates to refresh your site's look. 90^o can advise you whether your site needs some touch-ups, a make-over, or a do-over.

Conversion is key
The purpose of a website is to convert web visitors into customers, whether you sell a product online or not. One of our clients has reported their restaurant has seen an increase in customers who learned about their food from their website.

90^o's Website Beliefs:
We believe every website should be attractive, but at the same time be user friendly and easy to navigate. We design and program our sites to meet Web Standards and be equally accessible on all browser platforms. We like JQuery, Flash and other cool applications that can impress visitors, but if they don't serve a purpose, we don't believe they need to be part of a design. We believe in keeping it simple, because ultimately the purpose of a site is to communicate your organization's message to the visitor, and nothing should distract from that purpose.

Top 5 Signs Your Website Needs A Make-Over

An old Web design can be compared to an old house. It's lost its luster, it's in a state of disrepair, and no longer looks attractive. The current design of your website may be the same. It may look outdated, unattractive compared to newer designed websites, and in need of a makeover.

1. Outdated design
   Perhaps your current design is several years old. You may have designed it yourself, or had it designed by someone else who didn't know what they were doing (clearly not us in that case). Whatever the reason, it's time to get a new design so you can give your business a fresh look that will attract and retain your visitors. Your website is the first impression a visitor receives of your business so their experience should be a pleasant one. Especially if your website is more than 5 years old, chances are it does not meet today's design standard that visitors frankly expect.


2. Difficult to navigate
   Your website's visitors should be able to navigate your web pages quickly and easily. After all, they came to your website looking for specific information right? We want to make it as easy as possible for them to find it, and turn visitors into clients.


3. Your site is not getting results
   When developing a website, one of the most important discussions we have with a client is about what their expectations are for their website. The days of "if you build it, they will come," are long behind us. In addition to developing your website, we like to talk about what reasonably can be expected, set realistic goals, and explain how we can help you developing a marketing plan for your website, to make sure it will get the traffic needed to achieve those goals.


4. Sloppy or outdated web copy
   If your web copy does not inspire your visitors to take action you may have to rewrite it. You can do this yourself or hire a professional copywriter who can hypnotize your visitors with words that will get them to take action. DeJagerDesign can assist in this process. In addition, you want to ensure your content is up to date. You don't want customers asking about products they read about on your site, which you no longer offer! (We're not even going to mention spelling and grammar issues!)


5. Excessive use of animations, sounds, and other bells and whistles
   If you look at some of the sites we've developed, you'll notice we use Flash animations. However, we recommend against going overboard with Flash and other animation. Not only does it become "noise", to many people it may just be plain annoying and drive them away from your site. In addition to taking more time load to your page, Flash objects often times do not work on mobile devices such as iPhones and BlackBerries. Flash objects have to serve an aesthetic and/or a functional purpose, but should never be done simply because it can be. "Because it looks cool" is not a reason! Finally, sounds and videos that automatically start playing when a person visits your site may be more than just annoying, it may get them fired when they surf the web at work!

If you feel your website is in need of a makeover, or if you'd like an honest assessment of your current website, contact 90^o and we'll give you some of our thoughts. We promise we'll be gentle.

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